Wilpattu National Park - Biodiversity SL

Wilpattu National Park Cares or WNPC

Wilpattu National Park Cares or WNPC, is a project by Biodiversity Sri Lanka (BSL) that hopes to create harmony between the Park, the Animals, and the People living around the Park, by uplifting the lives of the people who live around the park economically.

Branding

Wilpattu National Park Cares or WNPC, is a project by Biodiversity Sri Lanka (BSL) that hopes to create harmony between the Park, the Animals, and the People living around the Park, by uplifting the lives of the people who live around the park economically. The products that come out of this enterprise will be sold by different private companies, with their own identities, however, BSL wanted to highlight the effort that went into manufacturing the product and the benefit it brings to the park. The Nescius designed a mark that functions like a seal, to be placed alongside the brand identities of the companies packaging and selling the product.

Scale, and thus simplicity, was the primary design consideration as a considerable portion of the applications were smaller than standard identity projects.

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