The Optimist

The Optimist: The Brand

The Optimist is a hybrid shell space in Colombo 3, Sri Lanka.

Branding

The Optimist is a hybrid shell space in Colombo 3, Sri Lanka. As an alternative to working from home, The Optimist believes that the future of workspaces is in integration, rather than decentralization. The founders wanted to create an office complex with the singular goal of supporting employees through health & wellness services through positivity and drive, catering to higher-end clientele who would see the benefits of happier, healthier employees. The Nescius designed a mark for the project, capturing the spirit of the endeavour – one of pure optimism.

Through facilitative workshops and discussions, the team decided that the endeavour, and the idea of optimism both look to the future and draw possibility and positivity from it. The mark needed to speak for modern thinking, clean-cut engagements, and a humanist approach to space. The mark is available in vertical and horizontal orientation, as well as a shorthand for scenarios with spacial constraints.

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