Silicon Valley

Silicon Valley

Silicon Valley is a company that works with spaces, trying to maximize the return per square foot of space.

Silicon Valley is a company that works with spaces, trying to maximize the return per square foot of space. Silicon Valley takes a House of Brands approach similar to Proctor & Gamble or Unilever and needs a strong internal brand but communicated externally through one of the brands within its Umbrella.

The logo was uses the forms of Futura Bold to create a silhouette of two people with a divider between them, showcasing space and community - two of the brand's pillars. The project was a real hoot.

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